Another new month dawns upon us and I am looking at it and getting excited as it is going to be another exciting month ahead.
Some of the my personal highlights are as follows:
1. Personal Retreat
I am making my annual retreat to Bali and Lombok from the 4th to 11th of June.
Would be staying again at Imaj Villas ( I was there last in July last year)
We will also be spending another 3 days in a Villa Jayana in Seminyak.
Looking forward to a relaxing time chasing sunsets, rising to sun rises and letting the mind go easy.
I am also hoping to come back with a big idea for Social Media. That is my personal quest.
Something that would give Yolk a Social Media offering like no other agency in Singapore and hopefully the region.
Time to get lost and find myself
2. World Cup Season
Once in 4 years a month of intense passion, sleepless nights and hopefully some such with Singapore Pools is ahead of us.
This year the teams that I would be supporting are Brazil ( since I was a school boy), England and the Asian teams.
My money is however on Argentina to win the World Cup. Something tells me that the would pull a surprise this year.
Another team to watch for would be the European Champions Spain.
On top of watching the game on TV ( Yes, I did not boycott it afterall) I am also looking at how Social Media would come into play in this year’s World Cup. I strongly feel that people would be using Social Media to connect with each other, share betting tips and just use it as a platform to share their thoughts and passion.
Some of the interesting Social Media driven platforms that I have enjoyed in the run up to the World Cup includes:
2.1 Twexican Wave ( http://www.twexicanwave.com/)
The Largest Mexican Wave in the World that runs on Social Media
Highly engaging idea that is easy for users to participate and has huge viral components
2.2 Buddycup2010 ( www.buddycup2010.com)
This is a project that Yolk developed for the Windows Live team here in Singapore.
It has been an immensely popular competition.
We have gotten more than 2 million impressions for the project and more than 10 000 people have signed up and playing for a chance to win a trip to South Africa. We also actively used various Social Media platforms to manage and engage with the community actively
The competition is coming to an end on the 15th of June 2010 and we are excited about the final rounds of the game to see who would emerge as a winner.
2.3 @fifaworldcuptm (http://twitter.com/fifaworldcuptm)
Official Twitter Account of FIFA and they have been sharing lots of interesting trivia and helping to build the buzz towards the World Cup
2.4 Soccer Players on Twitter ( http://www.worldcupblog.org/world-cup-2010/world-cup-players-on-twitter.html)
Another practical means of keeping up with your favourite players and going through their experiences on the greatest platform for the sport.
2.5 Visa Application on Facebook ( www.visagofans.com )
Personally love this application as it allows you to organise with your friends games that you would like to watch together.
Great use of native Facebook utility features and functionality
Overall this would be the first World Cup where Social Media would come out the biggest star and I think Social Media overall would get a great boost from the overall participation of people all around the world.
I would be tracking the progress closely and share relevant case studies and explore how we can apply them to the clients that we are managing.
3. Yolk Welcomes the World 2010
A Young Business Leader’s initiative we would be launching this on the 21st of June 2010.
It is a grassroots initiative to welcome the world when they come to Singapore for the Youth Olympics and the F1 Season.
A chance for Singaporean businesses to join in the festivities that are planned for the year ahead.
Do drop me an email at firstname.lastname@example.org if you are interested in learning more on how you can be part of the movement.